We were asked to create a stylised version the french countryside to promote the well known cheese brand, Le Rustique at St Ermin's Hotel, Westminster. Select members of the press were invited to experience new culinary recipes and honey pairing ideas in a playful and private setting.
We created a faux grass backdrop wall with logo branding and a pattern of daisies to reflect imagery on the Le Rustique website. We covered the flooring, added rustic wooden furniture, props, bespoke graphics and used red gingham to tie in with the brand’s famous packaging. Cheese was served on rustic wooden platters and we added gathered wild flowers, small trees and plants to bring the countryside into the hotel.
Photography - Spider PR © 2017